Nearly half of all battery-electric vehicles sold in Germany now bear the Volkswagen badge, cementing the automotive giant’s commanding position in Europe’s largest EV market. VW Group has captured an impressive 48.2% market share of Germany’s BEV segment, up from 42.2% just three months prior. This dominance means almost every second electric vehicle purchased in Germany comes from a VW Group brand, a remarkable achievement in an increasingly competitive landscape.
The numbers tell a compelling story of VW’s strengthening position against international rivals. While Tesla’s German sales plummeted by 41% year-over-year in 2024, VW Group delivered 5.5% more all-electric vehicles in its home market. German buyers have clearly cast their vote, pushing Tesla behind both Volkswagen and BMW in the national sales rankings.
I’ve tracked these market shifts for years, and VW’s execution in their home territory remains unparalleled. VW’s product portfolio provides the foundation for this market leadership. The ID.4 and ID.5 models led global sales with 43,700 units in Q1 2025, followed by the ID.3 with 28,100 deliveries. Premium offerings like the Audi Q6 e-tron and Skoda Enyaq further solidify the group’s dominant position across multiple price segments. The Volkswagen ID.7 continues this success story as it claimed the top-selling BEV position with 3,225 units sold in March.
Looking beyond Germany, Volkswagen has established itself as the undisputed BEV market leader across Europe with 26% market share. The group achieved a stunning 113% growth in European EV deliveries compared to the previous year, building an order book of 980,000 vehicles in Western Europe alone. This significant growth aligns with the mass-market adoption trend that saw a 58% increase in 2024 across the broader EV landscape.
This success comes despite broader market challenges. Germany’s overall BEV market contracted by 27.4% in 2024, with market share dropping from 18.4% to 13.5%. Yet Volkswagen’s stranglehold on the segment provided much-needed stability during this industry deceleration. The broader German new car market contracted by 1% in 2024, showing that electric vehicles faced disproportionate challenges.
The company shows no signs of slowing its electric offensive, with new model launches like the ID.7 Tourer driving fresh demand. As competitors struggle to gain footing, VW’s dominance in Europe’s electric revolution appears increasingly unassailable.
